Case Studies
The work, with the numbers attached.
Where an exact number exists, it leads. Where only a direction exists, the outcome stays qualitative. No invented figures.
Subscription
50%+ increase in online saves
Lee Enterprises
Retention was slipping and the cancel flow had to meet FTC and Visa requirements without inflating churn.
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Conversion
30%+ increase in online conversion
SiriusXM
SiriusXM.com was desktop-first and conversion had plateaued.
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Subscription
100%+ increase in click-through rate
TheStreet
Landing pages sold on price, not value. Daily subscription sales were stuck.
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Conversion
Higher conversion, higher Platinum take rate, fewer calls to care
SiriusXM
Package value was unclear. Callers were tying up customer care to understand plan differences.
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Conversion
Increased conversion, reduced churn and plan changes
SiriusXM
The choose flow blurred the differences between streaming and satellite, driving downstream churn.
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Conversion
Increased overall and streaming conversion
SiriusXM
The homepage sold on price and failed to convey exclusive content value.
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Product
Centralized intake and prioritization across 75+ properties
Lee Enterprises
Requests came from every property with no shared intake or prioritization.
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Modernization
Best-in-class in-store pickup program
Sprint
Online orders and store operations were disconnected.
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Modernization
MVNO rebuilt on SAP Hybris to launch account management
Flash Wireless (ACN)
The legacy MVNO stack could not support modern account management or self-service.
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The next step
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