Subscription · Lee Enterprises
50%+ increase in online saves
Click to Cancel
Problem
Retention was slipping and the cancel flow had to meet FTC and Visa requirements without inflating churn.
Approach
Designed a compliant, streamlined cancel flow with standardized save offers across 75+ properties.
Result
50%+ increase in online saves while meeting FTC and Visa requirements.
What I did
- Mapped compliance requirements to the existing flow
- Standardized save offers and messaging
- Instrumented the funnel and defined save-rate KPIs
The next step
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