I help subscription and consumer digital businesses ($10M to $500M) understand who their customers are, where the journey breaks, and what it costs. Then I build the roadmap to fix it and, when needed, lead the team that delivers it. Results in weeks, not quarters.
Confidential. No obligation. Response within 24 hours.
Map the full path from acquisition and activation through conversion, retention, and reactivation. Identify the moments where customers hesitate, stall, or leave.
Define which customer segments drive value, which are at risk, and which are underserved. Tie each segment to the journey and the revenue at stake.
Rank experience gaps by revenue impact and effort, then convert them into a sequenced 90-day roadmap with ROI estimates.
APPLIED AT: LEE ENTERPRISES (75+ PROPERTIES, CHURN-MOMENT COHORT ANALYSIS) · THE ARENA GROUP (CDP-BASED SEGMENTATION) · SIRIUSXM (PLAN-SELECTION JOURNEY) · LOOP TV (FREE-TO-PAID SUBSCRIBER JOURNEY)
Not open-ended hours. Defined engagements with clear scope, timelines, and an ROI-quantified roadmap your team can execute. When you need someone to run it, I step in as your interim product leader.
Know who your customers are and where the experience fails them. Journey maps for your priority segments, segment definitions sized by value and risk, a ranked list of experience gaps tied to revenue, and a 90-day roadmap.
Find the revenue you're leaving on the table. A full audit of your digital customer journey, covering conversion, retention, and LTV, with a prioritized 90-day roadmap and ROI estimates.
Know exactly what to build, why, and in what order. Portfolio assessment, prioritization framework, product operating model, and a 12-month strategic roadmap.
Modernize with a plan, not a science project. Current-state, CRM, martech, and AI opportunity assessment with a governed technology and implementation roadmap.
A senior product leader in the seat while you search, restructure, or scale. I own the roadmap, the team, and executive reporting from week one. I assess team structure and capability gaps, set the operating model, ownership, and KPIs, coach your managers and directors, and hand off a documented operating model when your permanent hire starts.
Founder & Principal Consultant, Chimera Digital Strategy
I have spent 20+ years leading digital product, customer experience, and subscription growth across media and telecom. At SiriusXM, I led digital experience for a $300M+ annual subscription revenue base.
Today I work directly with executive teams to find revenue leaks, set product priorities, and lead critical transitions. Every engagement starts with the evidence and ends with an executable operating plan.
Beyond strategy, I build the teams that carry it out. At SiriusXM I built and led a 40-person product, engineering, UX, and analytics organization, restructured its operating model and KPIs, and coached its product managers and directors. At Lee Enterprises, The Arena Group, and Loop TV, I stood up product, experimentation, and analytics capabilities where none existed.
MBA, American University (Kogod School of Business). AI-Driven Leadership, Stanford University (2025).
Connect on LinkedInNational subscription audio entertainment company
Local news subscription company across 75+ properties
Premium analyst-led investment research business
National subscription audio entertainment company
Ad-supported streaming platform for commercial venues
"He quickly jumped in and worked hard to understand our customer base and value proposition."
"A leader, but first and foremost a team member. He makes strong recommendations on what we should do."
"Strong project management and outstanding technical capability. He can troubleshoot systems on the spot."
A conversation with Jason Weaver on the Halo podcast covering why onboarding matters more than most marketing campaigns, why $1 trials often outperform free trials, and how to reduce churn before customers ever think about canceling.
Watch on YouTubeTell me what is changing, where growth is stuck, or why the roadmap no longer holds. I reply within 24 hours.
Confidential. No obligation.
