CHIMERA DIGITAL STRATEGY
Data-driven digital strategy & optimization to grow subscription businesses.
Fractional Product Leadership
Full-Scale Impact
CDS provides product strategy expertise without the overhead. We help organizations scale, modernize, and deliver growth.
Services
Partnering with organizations to improve product performance, accelerate subscription growth, and modernize digital experiences. Through product leadership, growth strategy, and AI-powered optimization, we help you identify high-impact opportunities and execute with clarity.
Fractional Product Leadership
Senior-level product leadership without the full-time overhead to align your roadmap, customer experience, and team execution around clear growth outcomes. Whether you need temporary CPO-level guidance or hands-on support for a critical initiative, we help your organization move faster, make better decisions, and deliver products that drive revenue.
Growth Strategy
Partner with companies to uncover the fastest paths to subscription and revenue growth by optimizing every step of the acquisition, onboarding, and retention funnel. Through data-driven experimentation, segmentation, and customer insights, we help you identify high-impact opportunities, remove friction, and scale what works.
AI Integration
Enable organizations to harness AI in o improve decision-making, personalization, and operational efficiency. From content and messaging optimization to predictive analytics and workflow automation, we integrate practical, ROI-focused AI solutions that enhance customer experience and accelerate growth.
Notable Clients
Digital Product Strategy
The Arena Group
Lee Enterprises
Online Revenue Optimization
Customer Acquisition
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Optimization of online advertising and e-commerce revenue through strategic customer segmentation and conversion optimization.
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Evaluation and implementation of Customer Data Platforms, creating personalized user experiences, and leveraging AI-based ad placements.
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Subscription marketing initiatives, improve customer journeys, and enhance reporting and tracking systems.
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Redesign of digital web experiences for over 75 local newspapers, implementing agile development processes from project intake to monitoring.
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Enhance digital acquisition and account management transactions.
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Development and execution of digital A/B testing strategies, including vendor evaluation, test implementation, and analytics.
Testimonials
“Doesn’t need any hand holding or direction. He makes good suggestions for what we should do. A leader, but first and foremost, a team member.”
"He quickly jumped in and has worked hard to understand the customer base and what our value proposition is."
"He is able to manage up and he keeps projects moving as he has strong project mgt skills ... His technical capabilities are outstanding as he can troubleshoot ... systems on the spot. "
BIO
I’m a digital product and growth strategist with 20+ years of experience helping subscription, media, and consumer brands accelerate revenue. Through Chimera Digital Strategy, I partner with organizations as a fractional product leader, optimizing subscription funnels, modernizing digital experiences, and applying practical AI to drive measurable results. I’ve led major transformations at SiriusXM, Lee Enterprises, and other large-scale organizations, consistently delivering improvements in conversion, retention, and customer experience. My focus is simple: help you move faster, make smarter decisions, and unlock new growth with a clear, data-driven strategy.