CHIMERA DIGITAL STRATEGY
Data-driven digital strategy & optimization to grow subscription businesses.
Fractional Product Leadership
Full-Scale Impact
CDS provides product strategy expertise—without the overhead. We help organizations scale, modernize, and deliver growth
Engagement Models
Fractional Strategy (Retainer)
1–2 days/week driving strategy & oversight.
Advisory
Partner
Weekly or monthly strategy sessions
Project-Based Leadership
Delivery of high-impact initiatives.
Services
Chimera Digital Strategy provides comprehensive digital strategy consulting services designed to help businesses navigate the complexities of the digital landscape. We collaborate with clients to develop proactive, future-focused strategies that align with their business goals.
Product Leadership
Excutive level strategy and execution support on your terms, from defining vision and roadmaps to guiding teams, mentoring leaders, and driving high-impact initiatives like pricing, subscriptions, and AI-powered growth.
Growth Strategy
Unlock sustainable revenue with data-driven experimentation, optimized subscription funnels, and personalization tactics that accelerate acquisition, retention, and lifetime value.
Customer Experience
Design seamless, user-focused journeys that improve engagement, reduce friction, and build loyalty across every digital touchpoint.
Data Analytics
Transform raw data into actionable insights with advanced analytics that inform strategy, optimize performance, and drive smarter business decisions
AI Integration
Harness artificial intelligence to personalize experiences, automate decision-making, and unlock new growth opportunities across products and customer journeys.
Our approach is tailored to each client's unique needs, ensuring that we deliver customized solutions that drive measurable results. At Chimera Digital Strategy, we are committed to helping businesses thrive in the digital age.
Notable Clients
Digital Product Strategy
The Arena Group
Lee Enterprises
Online Revenue Optimization
Customer Acquisition
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Optimization of online advertising and e-commerce revenue through strategic customer segmentation and conversion optimization.
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Evaluation and implementation of Customer Data Platforms, creating personalized user experiences, and leveraging AI-based ad placements.
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Subscription marketing initiatives, improve customer journeys, and enhance reporting and tracking systems.
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Redesign of digital web experiences for over 75 local newspapers, implementing agile development processes from project intake to monitoring.
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Enhance digital acquisition and account management transactions.
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Development and execution of digital A/B testing strategies, including vendor evaluation, test implementation, and analytics.
Testimonials
“Doesn’t need any hand holding or direction. He makes good suggestions for what we should do. A leader, but first and foremost, a team member.”
"He quickly jumped in and has worked hard to understand the customer base and what our value proposition is."
"He is able to manage up and he keeps projects moving as he has strong project mgt skills ... His technical capabilities are outstanding as he can troubleshoot ... systems on the spot. "
BIO
I am a product strategist who combines vision, empathy, and execution to help organizations transform ideas into meaningful results. With over 20 years of experience leading digital product innovation, I specialize in subscription growth, AI integration, and customer experience design.
I bring a rare mix of strategic foresight and people-centered leadership. I see the big picture clearly, connecting market opportunities with human needs, and I thrive in roles where values, purpose, and measurable impact intersect. My approach is equal parts visionary and pragmatic—I set long-term direction while ensuring teams deliver real, sustainable outcomes along the way.
Through Chimera Digital Strategy, I provide fractional product leadership for companies navigating growth, transformation, or new technology adoption. Whether it’s developing subscription strategies, guiding AI-powered product initiatives, or aligning executives with product teams, my goal is always the same: to help organizations build products that matter—and to do so with clarity, empathy, and purpose.