ABOUT ME

The interests of my clients are always my first priority, and I go above and beyond to make sure they get the results they need.

Whether you’re about to launch a new project, need advice on expanding your business, or would like a timely tip on matters big or small - I’m your go-to source. Contact me today to set up a meeting and find out more about what I can do for you.

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Prior Experience

2017 - 2023

SENIOR DIRECTOR DIGITAL EXPERIENCE @ SIRUSXM

Product Director leading online customer acquisition and onboarding.

Redesigned/redeployed and led the ongoing solution development for dynamic new customer acquisition and account management platforms, which have created a powerful new digital customer experience and are dramatically improving online sales conversion and call center deflection for SiriusXM.
Led a team of product directors and managers responsible for online conversion rate optimization by developing personalized experiences in the Learn and Buy moments that matter.
Defined the strategy that increased digital transactions to become over 60% of sales and account management interactions.
Completely revamped the mobile ecommerce user experience, boosting sales conversions by over 30% through continual a/b testing, user testing, and evaluation of call center data and user surveys.
Developed user segmentation and personalized messaging from upper funnel advertising through customer onboarding.

2016-2017

DIRECTOR ONLINE SELF-SERVICE @ ACN

Orchestrated the Flash Wireless Frontend Web Self-Care transition to a high-performance, SAP Hybris Ecommerce platform, for a Mobile Virtual Network Operator (MVNO) offering T-Mobile, Verizon, and Sprint products/services across the United States and Puerto Rico.

2006-2015

OMNI-CHANNEL SALES STRATEGY @ T-MOBILE

Led cross-functional teams to integrate Oracle’s ATG Ecommerce platform with Sprint’s existing retail systems to establish a dynamic new “Buy Online/Instore Pickup” function and create the digital platform for Sprint’s Next Generation Store.

Initiated Sprint’s social media program in the form of product ratings and reviews and user forums to generate customer trust and loyalty. After a year this functionality was fully integrated into Sprint.com.